The Musings

Notes on technology, leadership, and decision-making inside complex organizations. I write about the choices that actually matter — not just the tools or the trends, but the judgment calls that determine whether something ships or stalls.

  • The 2023-24 Efficiency Era

    Looking back: April 2026 The period roughly from mid-2022 through most of 2024 was the efficiency era in B2B. Growth-at-all-costs became profitable-growth. Rule-of-40 became the standard benchmark. Revenue organizations had to re-optimize for capital efficiency in…

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  • Post-Pandemic Buyer Behavior

    Looking back: April 2026 The buyer I sold to in 2019 doesn’t exist anymore. Some of what changed was temporary; some was permanent; some was always there and just became more visible. Sorting the three has…

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  • The Remote-Selling Shift

    Looking back: April 2026 When enterprise selling moved remote in 2020, a lot of what had worked in the pre-2020 era had to be rebuilt. Some of the rebuilding produced better motions than existed before. Some…

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  • What Changed in 2020

    Looking back: April 2026 Six years out, the changes that began in 2020 look different than they did in the moment. Some things I thought were temporary adaptations turned out to be permanent. Some things I…

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  • BD Pattern Recognition From the Pre-2020 Era

    Looking back: April 2026 The patterns that defined B2B BD in the pre-2020 era don’t all apply anymore. Some do. Some have been reshaped. Some have disappeared entirely. Sorting which is which has been one of…

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  • The CIO Rotation That Killed My Best Deal

    Looking back: April 2026 I’ve told versions of this story to a lot of people I’ve mentored. It’s one of the cleanest lessons I’ve ever learned in enterprise selling, and it cost enough that I remember…

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  • Why Construction BD Is a Contact Sport

    Looking back: April 2026 Of the industries I’ve sold into, construction required the most physical presence. You couldn’t win construction business from a laptop. You couldn’t run construction BD through email and the occasional phone call.…

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  • The Bonding Company Always Wins

    Looking back: April 2026 When I first started selling into the construction industry, I thought I understood enterprise deals. I’d sold into medtech. I’d worked in consulting. I knew about champions, buying committees, and slow procurement…

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  • The Partnership Kill Criteria

    Every partnership should have kill criteria. Most don’t. The absence of kill criteria is the reason so many partnerships drift from active to dormant to forgotten without anyone formally ending them — and why companies often…

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  • What I Learned About Scope From Billable Hours

    Looking back: April 2026 Consulting teaches you pricing in a way that’s painful but permanent. Every hour of yours was sold at a specific rate, and every hour that didn’t get captured on a timesheet was…

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